About & Contact

Started Ideas with Moxie to further ideas that matter to communities and non-profits using service design and action research methods. Catherine works with teams to understand what matters to their participants through research, co-design and facilitation. Prior, Catherine co-led and scaled an award-winning design thinking & entrepreneurship program for Middlebury College and worked on the startup and investment side of entrepreneurship.

Nagela Dales is a business model designer and equity strategist that formed her way of working, while bringing digital transformation to emerging markets. Which led her to being part of teams bringing technology and social services to the Bahamian government through service design, enterprise software and participatory research. She is also a research fellow and a part of the Harriet Tubman Effect Institute, a human resource center and institute for justice advocacy research dedicated to dismantling systemic oppression and ushering in a new era of empathy by producing participatory-action research.

Eugene is an Assistant Professor of Engineering at Dartmouth College. Before that, he co-founded Sparktruck and taught design at Stanford and the University of Vermont. Eugene teaches design to kids (ages six to sixty years old) and especially focuses on those around ten and twenty.

Holly is a Service Designer and Design Thinking advocate with a diverse practice across the private and public sectors. With formal Service Design training from the RCA in London and after being a Teaching Fellow at Stanford's d.school, she went on to be the Design Lead at David Kester & Associates as well as leading design coaching and training at the Design Thinkers Academy, London. She works independently as a Service Designer, Design coach and facilitator helping to drive user-centricity and foster creative confidence within individuals, teams and organizations.

Coumba is a brand experience-focused UI/UX design leader with track record of high-performing digital products, brands and campaigns for leading organizations. Her company, Coumba Win Design, is a brand strategy and experience design consultancy. Past results include single-page revenue lifts of over $3.5M annually, 1000+% conversion rate bumps over previous generation designs, System Usability Scale improvements from F to A+, and Google accessibility score gains from F to A+.

Alex is a practitioner of communication and the mind-body connection. With her experience as an actress and her work as a coach she brings several approaches to team connection, movement & theater workshops. Alex is passionate about discovering the dynamics in each situation, that connect individuals/teams/groups.

Priyanjali is a design researcher and printmaker. She is interested in how ethnographic research and art practices can inform socially relevant design. At Middlebury College, Priyanjali conducted fieldwork on reproductive health in Gwalior, India and vocational education in Zhejiang province, China. One of her entrepreneurial endeavors includes starting an experimental and process-based printmaking studio called PrintLines.

As a multidisciplinary designer, Laura enjoys working on different kinds of projects, from visual design to UI & UX design. Her main focus during the past 10 years has been user interface and experience design.

Besides, Laura has a not so secret a passion for paper, illustration, printmaking and many hand-craft techniques.

Alfredo is an advisor to Moxie, action-researcher, author and designer/facilitator of organizational change processes, working in international and local development contexts for the last 18 years. Alfredo is co-author of Action Research published by Sage. He is an associate Professor in the PhD Program in the Dreeben School of Education at University of the Incarnate Word and part-time faculty at the Middlebury Institute of International Studies (MIIS), focusing on Nonprofit Management and Social Change.

We collaborate with people regardless of geography. We are keen to collaborate with people who identify as Black, Indigenous or people of color. If you do not consider yourself a designer in the traditional sense, but are drawn to these topics we would love to hear from you.

Send us a note if you’d like to collaborate.