How might we support current and former stadium employees who may be experiencing housing and financial insecurity?
The team at U.S. Bank Stadium wanted to understand and improve the experiences that stadium employees had with homelessness. Moxie partnered with stadium HR staff as well as a Minneapolis based non-profit focused on homelessness alleviation called Envision Community.
Moxie facilitated weekly sessions with the research team. This team was made up of, stadium staff, lived experience experts from Envision Community and two Moxie designers. The research team led:
- Qualitative interviews with employees who had experienced homelessness.
- Co-creative Ideation Workshop with members of the homelessness community, stadium staff and research team to develop ideas based on the qualitative interviews.
- Co-creative Concept Workshop to refine top ideas and consider the feasibility, impact and sustainability of top concepts.
Continued Prototyping: Two of the stadium staff who were a part of the research team expanded their group to include other interested staff and continue to test and pilot concepts that resulted from the research.
Strategic Change: The stadium hired a diversity advisor to manage this initiative more formally.